Nanotech and NANOBLES™?
We're ALL about NANO.
Nanotechnology is science, engineering, and technology conducted at the nanoscale, which is roughly 1 to 100 nanometers. One nanometer = a billionth of a meter. According to the official nano.gov site, "Nanoscience and nanotechnology are the study and application of extremely small things and can be used across all the other science fields, such as chemistry, biology, physics, materials science, and engineering."
We define NANOBLES™ as nano-related consumer products that are associated with health and wellness. No matter what industry, all NANOBLES™ are designed to enhance your well-being and improve the quality of your life.
Nanotechnology is often defined as an evolving science and is a rather controversial subject. For example, with regard to nanotechnology and food (a.k.a., nanofood), toxicity remains a genuine concern as proper testing protocols and a sound regulatory framework still need to be established. The FDA has already established the Center for Food Safety and Applied Nutrition Nanotechnology Programs initiative. As you might imagine, there is a significant amount of ongoing research in this field, including recent positive scientific developments with both in vitro and in vivo studies. However, while still in the emerging industry stage, the advantages nanotechnology provides when applied to the food industry, alone, cannot be ignored. From agriculture (less use of pesticides) to actual food (more nutrition and better flavor), the future of nanofood shows great promise.
With great promises come great challenges, and the Web is full of negative press concerning nanotech; and it’s not strictly limited to nanofood. We'll let the never-NANO folks opine about the potential dangers associated with nanotechnology (without the proper scientific data to back up their claims). On the contrary, we're here to inform the public of the benefits of nano in our food and drinks (in addition to many other industries). After all, there are two sides to every coin. There very well may be companies utilizing nanotechnology improperly resulting in product unhealthy for human, including animal, consumption. But it's critically important to note that it always depends on the source of your food...NANO or not.